There’s a new wave of Western fashion rolling in, and it’s drenched in earth and sky tones, timeless leather, and bold personality. This summer, the trend to watch is a colour palette that tells a story—rusty reds, dusty blues, sun-faded denim, and rich browns are painting the Western wardrobe with both grit and grace.
Our in-store collections from Tasha Polizzi and Double D Ranch are leading the charge. Tasha’s spring line is playful and artistic, layering in embroidery, pattern, and flair that feels one-of-a-kind. Meanwhile, Double D is going all in on grounded tones—think terracotta, sagebrush, and sky blue—with heirloom-quality pieces that blend modern styling with old-soul ranchwear.
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And according to our in-house stylist Jess,
“Western wear in 2025 is all about mixing old-school ranch style with modern flair. Fringe is everywhere—from jackets to bags—while embroidered denim, pearl snaps, and cow print are making bold statements. Big belt buckles, wide-brim hats, and classic boots are staples this season, paired with earthy tones like sage and brown or pops of bold colour. Whether it’s a graphic tee, a vintage trucker cap, or a tooled leather bag, every piece brings personality. It’s cowboy-core with confidence—functional, stylish, and made to stand out.”
Cowboy boots are having a major moment, too. We’re seeing a return to classic, heirloom-style boots—well-crafted leather pairs that only get better with age. These aren’t your trend-chasing boots; they’re lifetime pieces that carry the memory of every summer rodeo, every festival field, every sunset trail ride and just keep getting better with age!
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And don’t overlook the accessories: STS Ranchwear’s newest leather bags are stunning, with premium craftsmanship, practical design, and Western soul. If you’re loving the look of hair-on-hide, you’re not alone—it’s here to stay. (Learn how to care for it right here.)
So if you're feeling the call to update your wardrobe, this summer is the time to lean in. Mix modern with vintage. Earth with sky. Fringe with polish. The 2025 Western woman is confident, expressive, and riding into the season with style that tells a story.
