Position: Assistant Store Manager

Report To: Store Manager


When you walk into one of our stores you recognize yourself. You are passionate about the western lifestyle, and it’s easy for you to strike up natural conversation with our clientele as you address their needs. You will be driven by sales goal, personal productivity, and strive to deliver excellent customer service. You proactively manage and develop the team around you.  You are able to multitask with a smile on your face and work within a team to ensure every one of our customers and staff receives the “Lammle’s Experience”.


  • Making the company mission statement our driving force
  • Managing all aspects of the day to day operations of the store in a manner consistent with Lammle’s culture, Performance Standards and Beliefs, while providing the Lammle’s Experience.
  • Functioning as the coach, motivating source, and team leader for the store staff; liaison with the Customer Service Centre


Human Resources Management

  • Ensure proper staff mix at all times and fill vacancies within 14 days.
  • Staff recruitment, training and development of future store leaders. Recognize and develop future store leaders
  • Create and maintain a positive team environment whose players are passionate about our Performance Culture
  • Process Outfitter Performance Evaluations on an annual basis
  • Maintain open and honest communication with staff
  • A commitment to open communication throughout the company


Operational Management

  • Guiding and supporting the implementation of company policies and procedures
  • Operating a profitable store, while contributing to company strategies
  • Executing all training standards, company programs as per direction.
  •  A strong focus on customer service and consistently maintaining customer service levels
  • Accurate inventory control, minimize Shortage & Adjustments, maintain accurate store inventory
  • Ensure Manuals (Human Resources, Operations, Product Knowledge) are accessible to all staff and kept up to date
  • Ensure accurate, legible, and timely daily, weekly, and monthly reporting.  This includes payroll, Report 51, boot repairs, staff purchases, and layaway aging
  • Ensure that the store’s physical conditions are clean and well maintained (vacuum, dust, floor free of obstacles) and train staff accordingly
  • Ensure that equipment is operational and maintained (computers, vacuum cleaners, ladders, lights, audio-visual) and train staff accordingly


Merchandise Management

  • Coach and train staff on merchandise display and presentation consistent with Lammle’s image
  • Merchandise the store based on promotions or season and store profile
  • Communicate and support company promotions
  • Complete markdowns and transfers accurately and in a timely manner
  • Use windows and store fronts effectively
  • Provide product knowledge training and coaching to all outfitters
  • Promoting and enhancing our company image
  • Ensure displays and presentations are consistent with Lammle’s image.



  • Leader who can engage, inspire empower and motivate others to act.
  • Strong personal skills, outgoing and able to communicate with co-workers and customers
  • Sales and customer service orientated, ability to identify opportunities and problem solve
  • Critical thinking skills, proactive and innovative
  • Self-motivated, having an ownership mentality and a can-do approach.
  • Western knowledge preferred



  • Retail Management experience a must
  • Tack Experience and knowledge an asset