Covy Moore Photo: Professional Bull Fighters: Conner Larrivee, Brett Monea, Kris Buffalo, Levi Hay

Raising Brett Monea's Ultimate Bull Fighting Experience

Lammle’s Western Wear is excited to announce our partnership with Professional Bullfighter Brett Monea and The Ultimate Bull Fighting Experience (UBE). This unique program is designed for all ages, organizations and corporate groups. It’s dedicated to hands on learning, team building and promoting health and wellness, while showing what it takes to become a rodeo bullfighter. Lammle’s will help build, promote and deliver the UBE program across Western Canada through its community partnerships.

For more than a decade, Brett has been a mainstay on the Western Canada pro rodeo circuit protecting cowboys. He has been selected as a bullfighter for the Calgary Stampede, Canadian Finals Rodeo, PBR Canada and other major rodeos north and south of the Canadian border. Brett has always enjoyed teaching people about rodeo bullfighting, both to aspiring bullfighters and people who are rodeo fans. This led to the idea, with co-founder Kynan Vine, to begin building a program to teach people about the sport of bullfighting. The Ultimate Bull Fighting Experience offers programs across Western Canada to both youth and adult organizations including, 4-H Alberta, Westerner Park, Calgary Stampede and Abbey Platinum Master Built.

Lammle’s has been a great supporter of the sport of rodeo and us bullfighters” says Brett. “And now that they are the official western wear partner of The Ultimate Bull Fighting Experience, I couldn’t be more excited about this partnership. To have such a well respected brand support this experience is an honour and I am excited to see it grow and to introduce more and more people to this sport that I am so passionate about.” The Ultimate Bullfighting Experience is a fun, hands-on active lesson of what it takes to be a professional bullfighter, without having to actually fight a bull. It builds interest not just in the sport of bullfighting, but rodeo in general, animal agriculture and bridges the gap between urban and rural communities.

"Lammle’s is proud to support the sport of rodeo through it's sponsorship of the bullfighters at Calgary Stampede, CFR and PBR Canada", states Jeff Lammle, “we are excited to be involved in supporting the next generation of bullfighters and be actively involved with programs both urban and rural. Everyone will enjoy this experience.”

Along with The Ultimate Bull Fighter Experience, Lammle's proudly supports The Equus Experience, lead by Amy Monea and Angie Payne. This program is designed to help support mental health through mindful natural ways to create an engaging and comfortable space to explore and expand the boundaries of self-awareness through the uniquely crafted experience with horses.

Follow Lammle's and Brett Monea - The Ultimate Bull Fighting Experience on social media for the latest happenings. To learn more, schedule an event or stay-up-to-date on the latest events for both UBE and Equus, visit