Panhandle’s rise to fame began with the introduction of pearl snaps to their iconic "Gambler" shirts, a move that set the brand apart and launched its journey into the heart of Western wear. Founded in 1946 by German immigrants Ernest and Martin Hochster, Westmoor Mfg. Co. became the home of the Panhandle and Rock & Roll Western Wear brands.
From its humble beginnings, Panhandle has grown into a beloved Western brand, offering stylish and comfortable wear for both men and women. The brand is known for its authentic cowboy-inspired details, creating clothing that captures the essence of the Western lifestyle.
In the 21st century, Westmoor expanded its offerings with the introduction of Rock & Roll Denim and Rock & Roll Cowgirl, bringing bold prints and trendy designs into the Western fashion scene. Both brands continue to celebrate the Western way of life, emphasizing quality, performance, and rural values. Whether you’re in the saddle or out on the town, Panhandle and Rock & Roll Western Wear keep you looking and feeling like a true cowboy or cowgirl.
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