Lammle's Western Wear is proud to be the Official Western Wear Retail Partner and the Official CFR Merchandise Supplier of the Canadian Finals Rodeo (CFR). This partnership celebrates not only a significant milestone in the rodeo season but also the enduring legacy of Lammle's as a cornerstone of the Western community.
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Celebrating The West
The Canadian Finals Rodeo, a prestigious event that has been at the heart of Canadian rodeo culture since its inception. Taking place from October 1st to 4th at Rogers Place in Edmonton, the CFR is a showcase of the best in rodeo talent, bringing together cowboys and cowgirls from across the country to compete at the highest level. Lammle's is proud to be a major partner of the rodeo, reinforcing its commitment to supporting the Western community.
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Fashion at CFR
CFR is known not just for its thrilling rodeo action but also for being a major fashion event for the latest in cowboy style. It's the place where Western fashion truly shines, with attendees donning their best Western-inspired outfits. Influencers and creators showcase the latest Western fashion trends, making CFR a must-see event for fashion enthusiasts.
CFR 2025 Fashion Themes
The Canadian Finals Rodeo themed fashion nights encourage everyone to dress up and join in the fun. Here are the themes for each night:
October 1 - Heritage Night
October 2 - Retro Night
October 3 - Canadian Night
October 4 (Matinee) - Family Day
October 4 (Evening) - Championship Night
Whether you're a fan of classic Western looks or love a bit of sparkle, there's a night for everyone to express their unique Western style.
Lammle’s at the Fashion Show
Lammle’s is also proud to support the Ladies of Canadian Professional Rodeo Fashion Show & Luncheon on October 3rd at the Westin Edmonton Hotel in downtown Edmonton. This event raises funds for the CPRA Cowboy Benefit Fund and the Canadian Pro Rodeo Sports Medicine Team. Lammle’s will be walking the runway, showcasing the latest women’s and men’s fashions. You can purchase tickets for this fantastic event online here.
The Impact of Rodeo on the Western Industry
Rodeo is more than just a sport; it's a cultural phenomenon that has played a crucial role in shaping the Western industry. The grit, determination, and passion of rodeo athletes have inspired countless individuals to embrace the Western way of life. Events like the CFR serve as a platform for showcasing the skill and bravery of these athletes while also promoting the values of hard work, community, and tradition that are central to Western culture. Lammle's Western Wear is proud to be part of this tradition, offering apparel and accessories that reflect the spirit of the rodeo.
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Lammle's Supporting The CFR
As the Official Western Wear Retail Partner of the CFR, Lammle's is excited to be a major sponsor of the event and the presenting partner of the CFR Bullfighters, featuring Brett Monea, Tanner Byrne, and Ty Prescott. Lammle's will be hosting exclusive giveaways each night during the rodeo, so be sure to dress your best and join in the fun!
In addition, as the Official CFR Merchandise Supplier, Lammle's is bringing all-new CFR merchandise to Rogers Place and the Edmonton EXPO Centre at the Canadian Country Expo. This is your chance to get your hands on exclusive CFR gear and show your support for this iconic event.
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Where to Find Lammle's During the CFR
Whether you're gearing up for the rodeo or looking to take home a piece of the action, Lammle's has you covered. Visit one of our stores in the Edmonton area:
Lammle’s West Edmonton Mall
Lammle’s South Park
Lammle’s Spruce Grove
Lammle’s Fort Saskatchewan
Or, stop by the Lammle’s booth in Hall A at the Canadian Country Expo in the Edmonton Expo Centre before heading to Rogers Place. You might even catch a special guest appearance by Miss Rodeo Canada and more.
Lammle’s x BFO
Don’t miss out on Lammle’s exciting giveaways during the Bullfighters Only (BFO) Canada Cup on Friday, October 3rd and 4th at the Canadian Country Expo. It's another thrilling event where you can experience the excitement of the rodeo and get a chance to win some fantastic prizes.
The Legacy of Lammle's Western Wear
The story of Lammle's Western Wear began in 1983 when Barry Lammle, a rancher from De Winton, Alberta, identified a gap in the retail market. He envisioned a place where top brands in Western wear could be found all under one roof, offering customers a one-stop shop for quality Western apparel and accessories. Drawing on his decades of experience working at the Hudson’s Bay Company, Barry Lammle honed his understanding of what customers valued most in their shopping experience.
Through careful study and keen insight into customer needs, Barry established the Lammle’s Western Wear brand with a commitment to quality, authenticity, and a deep understanding of the Western lifestyle. From its humble beginnings, Lammle’s has grown into a trusted name in Western wear, known for its wide selection of high-quality products that cater to everyone from rodeo enthusiasts to those simply seeking a touch of Western flair in their everyday wardrobe.
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Shop Online Anytime
Can't make it to the store or the Expo? No problem! You can shop online anytime at Lammles.com for all your Western wear needs.
Lammle's Western Wear is proud to be part of this historic celebration of Western heritage and the rodeo community. Join us in celebrating 50 years of the Canadian Finals Rodeo and the enduring legacy of the Western lifestyle.
See you in the dirt.
