Lammle's Western Wear and Canadian Finals Rodeo (CFR): A Proud Partnership Celebrating Western Heritage
Lammle's Western Wear is honoured to be The Official Western Wear Retail Partner and The Official CFR Merchandise Supplier for the 50th Anniversary of the Canadian Finals Rodeo (CFR). This partnership celebrates not only a significant milestone in rodeo history but also the enduring legacy of Lammle's as a cornerstone of the Western community.
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Celebrating 50 Years of CFR
This year marks the 50th Anniversary of the Canadian Finals Rodeo, a prestigious event that has been at the heart of Canadian rodeo culture since its inception. Taking place from October 2nd to 5th at Rogers Place in Edmonton, the CFR is a showcase of the best in rodeo talent, bringing together cowboys and cowgirls from across the country to compete at the highest level. Lammle's is proud to return as a major sponsor of the rodeo, reinforcing its commitment to supporting the Western community.
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Fashion at CFR
CFR is known not just for its thrilling rodeo action but also for being a major fashion event for the latest in cowboy style. It's the place where Western fashion truly shines, with attendees donning their best Western-inspired outfits. Influencers and creators like Cass Hausauer, known on Instagram as @lipstickandcowboyboots, showcase the latest Western fashion trends, making CFR a must-see event for fashion enthusiasts.
Themed Nights at CFR
This year, the Canadian Finals Rodeo has designated themed fashion nights, encouraging everyone to dress up and join in the fun. Here are the themes for each night:
- October 2 - Fringe & Turquoise
- October 3 - Wear Retro
- October 4 - Canadian Chic
- October 5 (Matinee) - Denim Couture
- October 5 (Evening) - Glittery & Gold
Lammle’s at the Fashion Show
Lammle’s is also proud to support the 50th Annual Ladies of Canadian Professional Rodeo Fashion Show on October 4th at the Westin Edmonton Hotel in downtown Edmonton. This event raises funds for the CPRA Cowboy Benefit Fund and the Canadian Pro Rodeo Sports Medicine Team. Lammle’s will be walking the runway, showcasing the latest women’s and men’s fashions. You can purchase tickets for this fantastic event online here.
The Impact of Rodeo on the Western Industry
Rodeo is more than just a sport; it's a cultural phenomenon that has played a crucial role in shaping the Western industry. The grit, determination, and passion of rodeo athletes have inspired countless individuals to embrace the Western way of life. Events like the CFR serve as a platform for showcasing the skill and bravery of these athletes while also promoting the values of hard work, community, and tradition that are central to Western culture. Lammle's Western Wear is proud to be part of this tradition, offering apparel and accessories that reflect the spirit of the rodeo.
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Lammle's Role at the CFR
As the Official Western Wear Retail Partner of the CFR, Lammle's is excited to be a major sponsor of the event and the presenting partner of the CFR Bullfighters, featuring Brett Monea, Tanner Byrne, and Ty Prescott. Lammle's will be hosting exclusive giveaways each night during the rodeo, so be sure to dress your best and join in the fun!
In addition, as the Official CFR Merchandise Supplier, Lammle's is bringing all-new CFR 50 merchandise to Rogers Place and the Edmonton EXPO Centre at the Canadian Country Expo. This is your chance to get your hands on exclusive CFR gear and show your support for this iconic event.
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Where to Find Lammle's During the CFR
Whether you're gearing up for the rodeo or looking to take home a piece of the action, Lammle's has you covered. Visit one of our stores in the Edmonton area:
- Lammle’s West Edmonton Mall
- Lammle’s South Park
- Lammle’s Spruce Grove
- Lammle’s Fort Saskatchewan
Lammle’s x BFO
Don’t miss out on Lammle’s exciting giveaways during the Bullfighters Only (BFO) Canada Cup on Friday, October 4th and 5th in Hall C at the Canadian Country Expo. It's another thrilling event where you can experience the excitement of the rodeo and get a chance to win some fantastic prizes.
The Legacy of Lammle's Western Wear
The story of Lammle's Western Wear began in 1983 when Barry Lammle, a rancher from De Winton, Alberta, identified a gap in the retail market. He envisioned a place where top brands in Western wear could be found all under one roof, offering customers a one-stop shop for quality Western apparel and accessories. Drawing on his decades of experience working at the Hudson’s Bay Company, Barry Lammle honed his understanding of what customers valued most in their shopping experience.
Through careful study and keen insight into customer needs, Barry established the Lammle’s Western Wear brand with a commitment to quality, authenticity, and a deep understanding of the Western lifestyle. From its humble beginnings, Lammle’s has grown into a trusted name in Western wear, known for its wide selection of high-quality products that cater to everyone from rodeo enthusiasts to those simply seeking a touch of Western flair in their everyday wardrobe.
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Shop Online Anytime
Can't make it to the store or the Expo? No problem! You can shop online anytime at Lammles.com for all your Western wear needs.
Lammle's Western Wear is proud to be part of this historic celebration of Western heritage and the rodeo community. Join us in celebrating 50 years of the Canadian Finals Rodeo and the enduring legacy of the Western lifestyle.
See you in the dirt.
