Ariat: A Brand Built on Innovation and Excellence at Lammle’s
At Lammle’s Western Wear, we take pride in offering top-quality brands that embody the spirit of the West, and Ariat is no exception. Known for blending innovation, comfort, and durability, Ariat has become a favourite among ranchers, riders, and outdoor enthusiasts alike. But how did this iconic brand come to be, and what makes it a standout choice at Lammle’s? Let’s dive into the history and legacy of Ariat.
The History of Ariat
Founded in 1993 by Beth Cross and Pam Parker, Ariat was born out of a desire to revolutionize the footwear industry for equestrian athletes. The brand’s name, inspired by the legendary racehorse Secretariat, reflects their commitment to performance and excellence. Just as Secretariat pushed boundaries on the racetrack, Ariat sought to push boundaries in the Western and English riding worlds by introducing advanced athletic footwear technology to boots.
The founders recognized a gap in the market: while equestrian boots were traditionally stylish, they often lacked the comfort and performance features found in modern athletic shoes. Ariat’s mission was clear—to create boots that could withstand the demands of hardworking riders while providing the support and comfort they deserved. From this vision, the first-ever performance riding boot was born.
Innovation at Its Core
Ariat’s groundbreaking approach stems from its dedication to research and technology. The brand’s use of advanced materials and innovative design features, such as ATS (Advanced Torque Stability) technology, provides stability and all-day comfort. Ariat boots are engineered to reduce fatigue and enhance performance, whether you’re in the saddle, working on the ranch, or exploring the great outdoors.
In addition to performance, Ariat places a strong emphasis on style. Their designs seamlessly blend modern aesthetics with timeless Western traditions, offering a wide range of options for men, women, and children. From classic cowboy boots to high-tech work boots and lifestyle apparel, Ariat ensures that functionality never compromises fashion.
Why Ariat Stands Out at Lammle’s
At Lammle’s Western Wear, we’ve proudly carried Ariat for years, and for good reason. Ariat’s values align with ours: a dedication to quality, authenticity, and meeting the needs of our customers. We understand that our community of ranchers, riders, and Western lifestyle enthusiasts demands gear that works as hard as they do, and Ariat consistently delivers.
Here are just a few reasons why Ariat is a staple at Lammle’s:
• Unmatched Comfort: Whether you’re riding all day or running errands in town, Ariat’s boots and apparel offer unparalleled comfort.
• Durability: Built to last, Ariat products are crafted to handle rugged environments and demanding tasks.
• Style Variety: From traditional Western boots to contemporary styles, there’s an Ariat design for everyone.
• Innovation: Cutting-edge technology like waterproofing, slip resistance, and energy rebound ensures that Ariat products stand out in performance.
More Than Just Boots
While Ariat is best known for its boots, their offerings extend far beyond footwear. Their apparel line includes jeans, jackets, shirts, and accessories that embody the Western spirit while incorporating practical features like moisture-wicking fabrics and flexible fits. This makes Ariat a one-stop shop for anyone looking to gear up in style and comfort.
As a proud retailer of Ariat, Lammle’s Western Wear invites you to explore our extensive collection of Ariat products. Whether you’re shopping for the perfect pair of riding boots, a durable work jacket, or stylish jeans, Ariat’s commitment to quality and performance shines through in every piece.
Stop by your local Lammle’s store or visit us online to experience why Ariat continues to be a trusted name in Western wear. Let us help you find your perfect fit and step into the legacy of Ariat, where innovation meets tradition.
