2024 Highlights at Lammle’s Western Wear: Celebrating Western Legacy and New Beginnings
As we close out an exciting year at Lammle’s Western Wear, we’re reflecting on the remarkable milestones and community moments that made 2024 unforgettable. From our grassroots brand campaigns to our proud partnerships with premier events, here’s a look back at the highlights that defined our year.
A Spotlight on The Gathering Summit
In October, Lammle’s was thrilled to support The Gathering, a prestigious business summit where top marketing leaders and influencers from across North America come together to connect, learn, and lead. As an official partner, we welcomed attendees to the Kick-Off Party at the Rundle Lounge at the iconic Fairmont Banff Springs, where they experienced a true taste of Western style with custom cowboy hats from Afire Hat Burning. This event allowed us to showcase the spirit of Lammle’s, combining authentic Western flair with a modern business edge in one unforgettable evening.
Into the Woods: Capturing the Spirit of the West
This fall, we embarked on an unforgettable journey to create our
Into the Woods campaign, a celebration of Western heritage and the rugged beauty of Alberta. Featuring five real-life Alberta
farmers,
cowboys, and
outdoorsmen, the campaign was brought to life by the talented videographer Dane from
Boreal Productions and our dedicated marketing team. Set against the breathtaking backdrop of a magical farm near Longview and Highwood House in Kananaskis, we crafted our
newest brand commercials and captured stunning imagery for our Fall 2024 campaigns. The result was a visual love letter to the West, showcasing the authenticity, resilience, and connection to nature that define the Western way of life. This campaign was a true labour of love, and we’re thrilled to share it with our community.
Celebrating 50 Years of Rodeo at the Canadian Finals Rodeo (CFR)
2024 marked a significant milestone in Canadian rodeo history — the 50th Anniversary of the Canadian Finals Rodeo (CFR). As the Official Western Wear Retail Partner and CFR Merchandise Supplier, Lammle’s was proud to support this prestigious event, which took place from October 2nd to 5th at Rogers Place in Edmonton. For four thrilling days, the best cowboys and cowgirls from across the country competed at the highest level, and Lammle’s was there every step of the way, outfitting the competitors and attendees alike. This partnership underscores our commitment to the Western community and celebrates our long-standing legacy as a cornerstone of rodeo culture in Canada.
Our ‘Hit The Books in Western Looks’ Back-to-School Campaign
This year’s
Hit The Books in Western Looks back-to-school campaign was a celebration of Western heritage and style that resonated far and wide, proudly featured in
Western Horse Review! The photoshoot took place at
Jenn and Clay Webster’s Performance Horse Ranch, providing the perfect backdrop to showcase the authenticity of the Western lifestyle. Captured by the talented
Tara McKenzie, the imagery brought together timeless Western charm and modern back-to-school essentials. From the picturesque ranch setting to the collaboration with
local cowboy kids, this campaign was a true reflection of the Western spirit we love to celebrate.
National Women’s Show Calgary: Showcasing Western Elegance
In April, Lammle’s made a splash at the National Women’s Show in Calgary, held at the BMO Centre. We were excited to feature our latest in women’s high-end Western fashion, including boots, dresses, jackets, and accessories that define contemporary Western elegance. This event was an excellent opportunity for us to connect with the women who inspire us and offer them a taste of Lammle’s Western Wear, which combines traditional Western influences with modern, sophisticated flair.
Collaborating with Brett Kissel: Let Your Horses Run
One of the most exciting moments of 2024 was our collaboration with Canadian country music star
Brett Kissel on his
Let Your Horses Run music video. Not only did we partner with Brett to
outfit him and the cast in authentic Western wear, but we also featured a
special Lammle’s brand advertisement as part of the video’s release. This partnership perfectly captured the energy and authenticity of the Western lifestyle, showcasing Lammle’s as the go-to destination for Western fashion while celebrating Brett’s heartfelt tribute to life on the range. It was an honour to work with such a talented artist and connect with his fans through this shared love of Western heritage.
Honouring Tradition and Expanding Our Footprint
Since 1983, Lammle’s Western Wear has been family-owned and operated, and we’re proud to continue growing as Canada’s premier Western retailer. With over 24 stores and a thriving online presence, we’re committed to offering an authentic Western lifestyle experience for everyone. Thank you for being a part of our journey, sharing our passion for the Western way of life, and making each milestone possible. Read our story here.
As we look ahead to 2025, we remain dedicated to outfitting our customers in quality Western wear and building even stronger connections with the community. From the Lammle’s family to yours, we wish you a wonderful holiday season and a joyful New Year. Here's to 2025, Western style!
